In the past 100,000 years, part of the cloud has by chance moved so close to this star - only 3,500 times the Earth-Sun distance - that the starlight itself is having a very dramatic effect.
Pressure of the star's light significantly repels the dust in the reflection nebula, and smaller dust particles are repelled more strongly.
As a result, parts of the dust cloud have become stratified, pointing toward Merope.
The closest particles are the most massive and the least affected by the radiation pressure.
A longer-term result will be the general destruction of the dust by the energetic starlight.